Styling & Leave-in

Salon-smooth hair in seconds. No grease. No residue.Aroma Argan Hair Oil Serum distils the nourishing power of argan into a lightweight leave-in that transforms how your hair looks and feels — without the heaviness. The dry, fast-absorbing formula penetrates the shaft to deliver softness, control, and visible split-end repair from...

Sulfate-free nourishment that works all day, without rinsing.SO20 Leave-In Conditioner is your daily defence against the damage that builds up between washes. Hydrolyzed Keratin repairs from within, Argan Oil adds shine and softness, and Aloe Vera soothes the scalp — all in a formula that stays in your hair, working...

Define your curls. Nourish them at the same time.SO20 Curl Styling Cream was built for curls that deserve both definition and care. Niacinamide, Panthenol, and Argan Oil work together to nourish each strand while Glycerin and PVP hold shape and manage frizz — without the stiffness that most styling products...

Professional-level smoothness. Frizz-free. Every day.SO20 Keratin Styling Cream gives you the smooth, polished result you'd expect from a professional treatment — without the commitment. Hydrolyzed Keratin rebuilds hair structure while Coconut Oil and Silk Proteins add luminous natural shine. Vitamin E and Panthenol protect against styling damage and prevent dryness....