Best Sellers

Clinical brightening. Collagen activation. A visibly younger complexion.Richie Vitamin C 12% Serum delivers one of skincare's most clinically validated ingredients at a concentration that produces visible results. Vitamin C triggers collagen synthesis, neutralises free radical damage, and progressively brightens an uneven complexion. Rosality amplifies the formula's protective power, defending against...

Three peptides. Two vitamins. One remarkable result.Richie Peptides Phenomenon Cream is a clinical-grade formulation built around three precision peptides and two of skincare's most powerful vitamins. Acetyl Hexapeptide-8 targets expression lines. Oligopeptide-20 stimulates collagen and hyaluronic acid synthesis. Granactive AR-1423 calms redness and visibly reduces puffiness. Backed by clinical research....

A clinically effective answer for dandruff — with a finish your scalp will feel.Orga+ Menthol & Mint tackles dandruff at the source. Salicylic Acid — a clinically proven anti-dandruff active — reduces flaking and calms scalp irritation, while Menthol delivers an immediately refreshing sensation. Panthenol and Vitamin B5 maintain moisture...

Daily moisture that keeps delicate skin soft, smooth, and protected.NovoBaby Lotion is your everyday foundation for healthy, hydrated baby skin. The lightweight formula absorbs quickly and comfortably, delivering a blend of Shea Butter, Glycerin, and Vitamin E that keeps skin protected from dryness and environmental stressors. Made for daily use....

Deeply nourish. Seal in the shine.Orga+ Argan Oil Conditioner completes the Argan Oil system — sealing the cuticle, locking in hydration, and amplifying the shine delivered by the shampoo. Used together consistently, the results improve with every wash. Seals in moisture and shine for lasting results Conditions without weight or...

The weekly treatment that keeps colour-treated hair looking salon-fresh.NovoHair Color Protect Hair Mask gives colour-treated hair the deep restoration it can't get from a daily conditioner alone. Over 30 minutes, Argan Oil penetrates and nourishes strands that the colouring process has made porous and fragile. Jojoba Oil seals the cuticle...

A luxurious cleanse that nourishes as it rinses — every single day.Fiora Lavender Sweet Shower Gel wraps your daily routine in the calming elegance of lavender. The luxurious formula cleanses completely while Aloe Vera soothes, Vitamin E nourishes, and Pro-Vitamin B5 replenishes the skin barrier with every wash. Skin feels...

Colour that stays true. Hair that stays healthy.NovoHair Color Protect Shampoo is designed for colour-treated hair. Enriched with Argan Oil, Jojoba Oil, and Grapefruit Extract, it nourishes strands while protecting against colour fading. Leaves hair vibrant, glossy, and healthy-looking after every wash. Protects colour-treated hair from fading and premature dullness...

The foundation of every healthy hair routine. Repair starts here.SO20 Hair Repair Shampoo is formulated for hair that has been through the process — heat, colour, styling, or simply the daily demands of a UAE climate. Keratin, vitamins, and a sulfate-free base work together to cleanse thoroughly while actively beginning...

Brighter, smoother, younger-looking skin. Scientifically delivered. Richie AHA-BHA Exfoliating Glow Serum uses four acids working together to renew the skin at depth. Glycolic and Lactic Acids resurface at the epidermis, smoothing texture and lifting pigmentation. Salicylic Acid penetrates pores, targeting congestion at the source. Supported by Horse Chestnut, Green Tea,...

Clinically formulated protection and relief for the skin that needs it most.NovoBaby Diaper Rash Cream does more than soothe — it protects. Zinc Oxide creates a moisture-blocking barrier, while Shea Butter and Aloe Vera work together to calm irritated skin and restore comfort. Vitamin E and Niacinamide support the skin's...

Broad-spectrum SPF50 protection. No white cast. No greasiness. No excuses.Richie Sunscreen Moisturising Spray SPF50 is sun protection built for a climate that demands it every single day. The photostable formula combines dual physical and chemical UV filters for comprehensive broad-spectrum protection — blocking UVA rays that cause premature ageing and...