SO20

The foundation of every healthy hair routine. Repair starts here.SO20 Hair Repair Shampoo is formulated for hair that has been through the process — heat, colour, styling, or simply the daily demands of a UAE climate. Keratin, vitamins, and a sulfate-free base work together to cleanse thoroughly while actively beginning...

Sulfate-free nourishment that works all day, without rinsing.SO20 Leave-In Conditioner is your daily defence against the damage that builds up between washes. Hydrolyzed Keratin repairs from within, Argan Oil adds shine and softness, and Aloe Vera soothes the scalp — all in a formula that stays in your hair, working...

Professional-level smoothness. Frizz-free. Every day.SO20 Keratin Styling Cream gives you the smooth, polished result you'd expect from a professional treatment — without the commitment. Hydrolyzed Keratin rebuilds hair structure while Coconut Oil and Silk Proteins add luminous natural shine. Vitamin E and Panthenol protect against styling damage and prevent dryness....

Define your curls. Nourish them at the same time.SO20 Curl Styling Cream was built for curls that deserve both definition and care. Niacinamide, Panthenol, and Argan Oil work together to nourish each strand while Glycerin and PVP hold shape and manage frizz — without the stiffness that most styling products...

Argan Oil, Collagen, and Caviar. The repair your hair has been waiting for. SO20 Hair Repair Mask is the most intensive treatment in the SO20 range. Argan Oil penetrates deep into the hair shaft to nourish and soften from within. Collagen rebuilds structure, restoring the elasticity and smoothness that heat,...